Four-Step Strategy For Inactive Subscribers

Derryn Coetzee — Thu, 09 Dec 2010 13:02:47 +0000

Every email list is going to have subscribers who sign up and then apparently vanish. They may have opted in to a specific offer, then disengaged once they obtained the coupon, free content or other benefit you promised. Or they joined your list while in the market for your product or service but soon afterward their needs were met and they never bothered to unsubscribe.

Inactive subscribers frustrate marketers because we don’t know what went wrong. Reasons they ignore us include realizing our product or service isn’t a good fit, waiting patiently for more relevant content, or fuming over bad customer service. In other words, it could be just about anything.

So, how can you deal effectively with inactives? Here is a four-step strategy to reactivate inactive subscribers:

1. Conduct a reactivation campaign.

Create an agreed-upon definition for “inactive” and reach out to that segment with special incentives for opting into your list once again, confirming permission or providing expanded information.

2. Make contact via social networks.

If you can get an active connection going in a social-media environment, chances are the next time your email message arrives, that list member will pay more attention to it.

3. Attempt offline communication.

If you have an inactive’s telephone number or physical mailing address, go ahead and touch base. Those who “might be ignoring their inboxes or those who simply might have changed email addresses and need to provide you with the newest, most-relevant one, might well appreciate the contact,” she notes.

4. Reduce frequency, or cease contact.

You don’t need to wipe them off your list. Simply don’t email them as much, unless and until they show an increase in responsiveness.

Please contact us to discuss your email broadcast and email marketing requirements.

7 Email Broadcast Systems

Neil — Wed, 01 Dec 2010 13:46:50 +0000

Which email broadcast system should you use to grow your business?

The answer depends on the volume of email you send. For example Aweber gives you the basic information on open rates and can track clickthroughs and it’s so easy to use that anyone can master it in a few hours.

It’s the email broadcast system I and most of the top internet marketers use.

Of course, if your list is over 100,000 and you want to be able to segment it based on which products your customers have bought, you’ll need a more sophisticated (read complicated) email broadcast system.

Infusionsoft is the top choice of some internet marketers because of it’s extensive capabilities. The only problem is that to get it up and running you’ll need to hire an expert, someone to program it for you and it could easily take months to get it up and running correctly.

If you’re looking for the ultimate in list segmentation and upsell and cross sell functionality, then Infusionsoft may be your best choice.

Other email broadcast systems include, iContact, Constant Contact, Autocontractor, 1Shoppingcart, and Getresponse.

Which email broadcast services are the pros using?

1. Aweber
· Ray Edwards
· Jeff Johnson
· Joel Comm
· Jon Benson
· Jeff Walker
· David Frey
· Ramon Williamson
· Yanik Silver
· Steve Harrison
· Ed Dale
· Charlie Cook

2. Infusionsoft
· Rich Schefren
· Nelson Searcy
· John Jantsch
· Michael Port
· Dan Kennedy/Bill Glazer
· Ryan Lee
· Adam Urbanski
· Verne Harnish

3. iContact
· Andy Jenkins
· Anik Singal
· Brandon Burchard
· Frank Kern
· Russell Brunson

4. Constant Contact
· Harvey Mackay
· Bill Cates
· Emyth

5. Autocontactor
· Wishlist – Tracy Childers and Stu McLaren
· Kevin Nations

6. Kickstartcart/1Shoppingcart
· Tom Antion

7. Getresponse
· Eben Pagan

Of course, ultimately, it’s not which email broadcast system you use, but that you have one to start with and that you’re using it to grow your business.

What system do you use?

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Four-Step Strategy For Inactive Subscribers

7 Email Broadcast Systems