B2B social media can be surprisingly successful with a specific focus on lead generation. If social media is to be taken seriously for B2B by marketing decision makers, it needs to maintain a focus on business objectives and driving sales vs. “fluff”.
Following a number of stories over the past week about the release of personally identifiable information, Facebook announced on its developer blog today that it looking into ways to address this.
Search is hard, requiring a lot of resources. And yet, the ability to crawl, index, and retrieve data from sites – both internal and external, from behind the firewall and from the open internet – is crucial. But today Google has announced Cloud Connect for the Google Search Appliance, promising to bring about a more comprehensive search tool for on-premise and cloud-based content, all from within a single search box.
