Companies that understand the power of Facebook for their businesses will stand out. The only thing they need to keep in mind, according to Jay Bear is, “The goal isn’t to be good at Facebook. The goal is to be good at business because of Facebook”.
See what people are saying about you or your product To find out what people are saying, whether it’s good or bad, you can set up a few things to monitor what is going on online, try the following – Google Alerts – You enter your own search terms and then Google will send you an email with information on where your search terms have appeared in news, other websites and people blogs. Social Mention – You can use Social...
B2B social media can be surprisingly successful with a specific focus on lead generation. If social media is to be taken seriously for B2B by marketing decision makers, it needs to maintain a focus on business objectives and driving sales vs. “fluff”.
