While most people in the B2B marketing world have certainly heard of email autoresponders at this point, this vitial marketing tools still have a fairly low adoption rate. In some cases that’s because they aren’t seen as a good fit with the types of products and services being offered. But in many more I suspect it’s because they simply aren’t understood very well. What is an autoresponder? An autoresponder is an automated message sent in response to either an email...