Google Instant: The Impact on SEO and PPC
In the last couple of weeks, Google has tacitly launched Google Instant, an enhancement to the Google SERPS user interface where the SERP updates dynamically to show results as the user types search terms. The effect is that searchers will see results more quickly than before (where searchers would have traditionally either clicked the search button or the “enter” key). Currently, Google Instant is only available to Google account holders, but no doubt it’ll be rolled out across all users...