DecorMyEyes.com, a designer glasses website has adopted a “negative advertising strategy” in the hope that bad reviews will return better search results for the brand. The New York Times has reported that the company gives their customers a bad experience in the hope that they will then write a review about the bad service online. By doing this DecorMyEyes.com managed to get their site to the top of the search rankings by being deliberately rude to customers and sparking complaints....