Posts by Neil:

Social Media and Search

21 Dec 2010 in Social Media

Last year, Google tied up Twitter to include tweets in its search results. In October this year, Microsoft announced a partnership with Facebook to allow users to bring their Facebook friends into the search experience. Facebook has already overtaken Google as the most visited site in United States. Twitter is increasingly being perceived as Google’s biggest threat in the search space. Are we heading towards the ultimate convergence of search engines and social media? Can the so-called socialization of search...

Google Adwords Settings- An Introduction

20 Dec 2010 in Marketing

Have you ever wondered what all those setting are in your Google AdWords campaign? Well, don’t feel bad if you don’t know. I’ve come across more than a few people who have campaigns up and running that haven’t gone through and made sure they understood the nitty-gritty details of their paid search campaign. I can’t think of a better way for small business marketers to throw away advertising dollars. Let’s take a look at a few of those settings that...

Five Lessons to take from the WikiLeaks Scandal

17 Dec 2010 in News

Technology is meant to better human lives. Unfortunately, it doesn’t always work out that way; and a perfect case in point is the recent WikiLeaks scandal. Regardless of  the legalities and moralities of WikiLeaks . I  believe that the we all can learn some important lessons from this issue. While some people have found the whole WikiLeaks affair as an entertaining episode filled with conspiracy, drama and sex, I have been following it from a more rationale perspective. Julian Assange...