Posts by Derryn:

Looming Challenges Facing B2B Marketers

22 Oct 2010 in Web Strategy

The increasing challenges for B2B marketers in 2010. The top 10 challenges for B2B marketers now are: Greater difficulty getting quality leads Generating volume of leads Longer Sales Cycle What do you think? Is this your top three? Would you maybe add a struggle with social media ROI or maybe an internal struggle with sales regarding follow through as your biggest challenges?

4 Tips to Turn New Customers Into Repeat Customers

20 Oct 2010 in Marketing

So much of our energy is spent trying to attract new customers.

Autoresponders – 24/7 Lead Generation

15 Oct 2010 in web development

While most people in the B2B marketing world have certainly heard of email autoresponders at this point, this vitial marketing tools still have a fairly low adoption rate. In some cases that’s because they aren’t seen as a good fit with the types of products and services being offered. But in many more I suspect it’s because they simply aren’t understood very well.